The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been part of marketing and traditional business. Recently, it appears to me that the topic of using funnels to promote Internet business is appearing everywhere on the web.
The truth of the matter is that people are eager to learn more about this concept of marketing and how they can use it in their online business marketing efforts. Read on to learn more on the sales funnel for Internet marketing successful.
The Sales Funnel - What is it?
A marketing funnel is not a funnel. The reason for using the word "funnel" to describe this concept of marketing is to help visualize and explain a sales process from the beginning to the end. It is a wide opening for customers who are called "Unqualified Prospects" at its top and a narrower opening for conversion sales at the lower end. This is a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also known as people who are not competent are at the top of the funnel. These are people who might require your product or service but haven't been approached before. After several sales and offers you'll have customers who have bought your product or service.
The effectiveness of a lead generation funnel comes down to the fact that it permits you to monitor the potential prospects' actions during different stages of the lengthy selling process. Utilizing the sales funnel to determine the amount of prospects who are qualified at every step, you will be able to predict the number of potential customers who are likely to become customers.
A sales funnel will aid you in determining the areas where your sales strategy is failing or successful or if your marketing campaign is not getting enough customers. This information helps you choose the best place to focus your efforts to ensure that sales are on the right level and to meet the marketing objectives. It is used to monitor and control the process of selling of clients.
The Front- End or the Sales Funnel Top
Your sales funnel's top is the most active and important area in your process. It is constantly tested. There are virtually no limits to your imagination or resources in front-end strategies.
The main objective of the front-end is going to be to attract potential clients and turn to buyers later on in the sales process.
If a potential customer decides to sign up or purchases something you offer and is "qualified". This is where the potential customer, also known as an "Unqualified Prospect", becomes an "qualified lead. They have taken action that shows that they may be interested in the product or service you offer.
Your front-end must be able drive targeted traffic to your website or blog. The most efficient methods and resources to accomplish this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners and forums, blogging, content marketing and more.
There are many methods to "qualify" one of them, the "Unqualified prospect". One of the most efficient methods is to use a squeeze page that allows you to offer something of value that is relevant to your product or service that folks can get at no cost or at a at a significantly reduced cost in exchange in exchange for their name and email. Products included include newsletters, video ebooks, email courses, eBooks and related reports.
It is clear that the front-end is where people are attracted to your sales funnel. What do you think of the back-end?
The Bottom or Back-End of The Funnel
The bottom or back end of the funnel where the main sales and profits are generated. This area usually includes the most costly products. They are generally relevant to the same niche however they are presented in a different format, such as video, audio live interaction, or private consultation.
The primary difference between the front-end of the service and the back-end is the type or price of the client.
It's the case that only a small percentage, perhaps 1 to 2 percent of the people who enter your front-end, will be able to make it into your back-end. Because a few people will invest more, that's fine.
You see, that while front end products and services may cost under $100, back-end products and services typically cost in the 100s or 1000's. This makes the bottom of the funnel or back-end, the main source for income for your Internet business. It is also the most predictable and stable area in the process of selling.
As I said earlier the sales funnel can be as flexible as your creativity and resources permit.
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